Studio 1.25 believes that every project involving communication starts with two essential elements required for success.
First, all those involved in the process must recognise the problem they wish to solve and, second, they must agree on how the solution is to be found. This means that the basis of every communication or design project starts with drawing up a correct description of the need. Budget, media, form and even content proceed from a correct description of the need. All these facets are subordinate to the aim.
Studio 1.25 believes that the definition of a communication aim can be:
This definition also shows clearly that we have to separate out and define two parts:
Applying a process tuned to the organisation, Studio 1.25 seeks to encourage and advise You to develop communication pathways.
This is done on the basis of your company’s vision combined with 1.25’s creativity, as also on the basis of your company’s creativity and 1.25’s vision.
To make a start we like to acquaint you with our process based approach by sharing our vision on what we believe, determines a Corporate Identity and by doing so give you a first insight in how Studio 1.25 would like to approach a communication project.
What is it that determines a Corporate Identity?
Studio 1.25 believes that three factors are important when creating a Corporate Identity:
Visual Communication; Corporate Design
Language of Communication; Corporate Communication
Communication Behaviour; Corporate Behaviour
Together these three elements constitute the personality of the company (Corporate Personality), with its own self-image.
It is only when the image, the overall picture of the company that an outsider has created inside his own head (Corporate Image), is in balance and harmony with the company’s own self-image (Corporate Personality) that we can speak of a Corporate Identity.
First and foremost, therefore, it is not the question “How are we seen as an organisation? that requires an answer but rather the requirement “How do we want to be seen as an organisation?” that must be met.
Once this has been achieved, it becomes possible – by laying down and further fine-tuning the Corporate Personality – to influence the question “How are we seen as an organisation?”
Corporate Identity as management tool.